When
we refer to the rivalry between Oxford and Swindon, we are used to
emphasising the differences between us. “They're not like us,
they're...different” seems to be the prevailing discourse at
both ends of the A420. However, in many ways the two clubs are rather
similar. Both have a similar-sized core support, have each won a
major trophy, spent just a few short years in the top flight and are
both clubs who have traditionally lurched from one financial crisis
to the next.However, in the true spirit of rivalry, we're not going to focus on any of that stuff right now. Instead, this article looks at the contrasting ideologies dictating the way these two rivals operate. Most obviously, and most publicly, this is exemplified by the people in the dugout.







